INFORMATION
Moodie Health App - (Preliminary research, testing and promotion of Moodie products）
Mental Mosaics: Piecing Together My Internship Experience at milk.Mars studio
During my two-month internship at milk.Mars, a leading digital design studio in Melbourne, I participated in the Moodie Health App project alongside two other interns. The app aims to support users' mental well-being through accessible digital tools.
My primary responsibilities focused on early-stage research, content operations, and promotional strategy. I co-managed Moodie's social media presence across Twitter, Instagram, and TikTok, working to effectively communicate the app’s purpose and value to a broader audience. This involved crafting targeted content, maintaining brand tone, and analyzing audience engagement to improve reach and relevance.
The experience deepened my understanding of user-centered communication in digital product development, particularly in the wellness and tech space.
Key Responsibilities & Contributions
Social Media Management:
Operated MOODIE’s official accounts on Twitter, Instagram, and TikTok. Independently produced and published dozens of original short videos and posts related to mental health, increasing Twitter followers by 15%.
Content Creation:
Wrote scripts, filmed, and edited mental health–themed videos using the “JianYing” app.
Before publishing daily videos on Twitter, our team held quick content planning meetings to align on themes, tone, and audience focus.
Developed and visualized three user personas as narrative anchors for content production (e.g., IVF patient, overseas student, athlete in long-distance relationship).
Designed uplifting visual campaigns using humor, empathy, and relatability to foster engagement.
Offline Event Execution:
Co-organized a mental health street campaign at QV Melbourne.
Designed and distributed DIY emoji balloons and encouraging notes, engaged in public interviews, and created chalk graffiti around Melbourne with mental health messages.
Played a key role in execution when the team was short-staffed.
Collaboration & Workflow:
Participated in weekly creative meetings using Jira and Slack for communication and task management.